May 2, 2013
A decade ago, Andy Ruben was in charge of global strategy at a company that environmentalists love to hate: Walmart. Adam Werbach was a firebrand activist who had served as the youngest-ever president of the venerable green group, the Sierra Club, at age 23. It’d be hard to imagine a more unlikely pair sitting together in a San Francisco office in 2013. But today Ruben and Werbach are founders of a six-person startup with a grand plan: to reduce waste and change the retail economy by getting people to stop buying $200 billion worth of stuff every year.
http://www.technologyreview.com/news/512731/a-former-walmart-exec-wants-to-help-you-buy-less/
May 1, 2013

The Sharing Economy

Apr 26, 2013

Mention in TreeHugger

However, Adam Werbach wonders about the framing: “I do have to question the choice of words — “to disown” connotes casting out a family member.”

Apr 26, 2013

Apr 26, 2013

Apr 26, 2013

Apr 10, 2013

Check out our co-founders interview on KGO Radio

Apr 8, 2013
The sharing economy is a movement that is gaining more and more momentum both here in the U.S. and around the world. In this episode we dig into what the environmental, social and economic benefits are of sharing compared to the current way of meeting our needs through consumption.
http://greengridradio.org/2013/04/06/s3e1-the-rise-of-the-sharing-economy/
Apr 3, 2013
So, what is yerdle? Firstly yerdle is a made-up word and an application that allows you to share your stuff with all of your friends on Facebook. It’s like a swapping, giving, sharing version of craigslist…. only difference is there is no money exchange and you can only share things with people that you know. So, yerdle is a clean, green, safe place to get rid of stuff you no longer need or find second hand things that you may be looking for.
http://buynothingnewforayear.tumblr.com/post/46716888262
Feb 28, 2013
At the GreenBiz Forum last week, Adam Werbach of Yerdle gave a short talk on what he felt was the rise of the so-called “sharing economy.” That is, instead of just buying new stuff, we will simply swap the stuff we’re not using with each other. (That’s a highly oversimplified description.)
http://blogs.whattheythink.com/going-green/2013/02/the-sharing-economy/
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Yerdle is the new mission-driven California Benefit corporation that’s out to help people share with their friends rather than buying things new. People post items that they’re willing to give away or loan to their friends, and then friends nab those things that they want. Simple. Subscribe via RSS.